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USED
GYM EQUIPMENT.COM 28
Proven Techniques To Reduce
Your Overhead. A
study was conducted representing over 300 clubs on how operators were finding cost
savings. This is an
overview of their findings. Please
go over these techniques with your staff to see how many expenses you
can reduce. And put that savings into your marketing and sales budget
for exponential growth. 1) Hiring. Clubs are
re-examining their hiring process, screening, multiple interviewing
and reference checks. As
they realize the cost of a “bad hire”. 2) Training. There
is renewed effort to create better packaged and better organized
training programs, rather than just on-the-job training and testing
employees along the way. 3) Employment
Policies. Trends show
club’s are putting together proper employee handbooks with the help
of a Lawyer. This generally includes hiring employees at will so there are
no employee termination rights. This
is important since few clubs can afford employee practices insurance. 4) Restructuring.
More clubs are not
automatically replacing staff when they leave:instead, they shift
around the duties to other key staff(at lower total cost) and
simultaneously create a promotion for the remaining staff. 5) Employment
Law Compliance. Also, clubs are learning to avoid very expensive
Federal and State
penalties and interest for their
lack of conformance to statutory wage and hour laws. Now, audits and
violations of such labor laws are less frequent, but they still may be
triggered by dissatisfied former employees. 6) Overtime Pay. Clubs
are recognizing eliminate the need for unnecessary overtime pay. They use more part-timers to avoid such occurrences and have
them “on-call”. 7) Hiring Trends. Other
hiring trends include the increased employment of 50+ aged workers and
university intern programs. 8) Incentive Pay Creativity. Clubs continue to create
more incentive-based pay, directly tied to performance, so salaries
are more variable than fixed. This
is true for more than just the sales staff, as many employees are
receiving their compensation based on verifiable and controllable
results. There are fewer
base salary increases (less than 3% a year), so these staff are
motivated to achieve goals to receive the additional compensation.
Often, staff have their incentives tied to both their
departmental goals and the club overall. The range of incentives are not just monetary.
They include new titles, new opportunities and responsibilities
along with recognition, paying for related education, extra vacation
days, prizes, club employee discounts, pension plan, free parking and
recognition in the local community(local newspapers, events, etc.) 9) Benefits
Restructuring. Benefits are being reviewed, so clubs are looking
at reducing their share of health care costs (increasing deductibles,
shifting toward HMO’s increasing the percentage paid by employee,
changing the definitions of eligibility, etc.) 10) Unemployment Insurance. Clubs
are also looking at contesting unemployment situations, where the
employee was fired for cause, to keep their federal and State
unemployment insurance levels down. disability insurance programs as
they are very competitive
right now. 12)
Workers’
Compensation Insurance. They are also reviewing it to ensure that their employees are
being rated in the right classifications for that state. 13)
Purchasing Cards. Some
have gone to a local wholesale warehouse and obtained a corporate
purchasing card which is only available to a small set of club
employees. 14) Increased Bartering.
Bartering is still an effective method of purchasing, with a
proper paper trail documenting each transaction. 15) Preferred
Pricing. Some clubs have cleverly negotiated a year-long
agreement commitment to one vendor(e.g. towel manufacturer) for a
minimum number of items to be purchased over the course of the
year-but at a fixed price during that term with no price increases
permitted. 16) Buying Refurbished Fitness Equipment When Applicable.
The quality and professionalism of the refurbishing companies
has helped club owners make a safe and cost saving purchase and their
members never know the difference. 17) Written
Cleaning Systems. More
clubs are creating written systems for exactly how the club gets
cleaned, step by step, and at what hours.
There is less cleaning now at peak-time hours and better
systems to compensate for the regular staff turnover in this category. 18) On-Call
Maintenance. More
clubs continue to benefit from an on-call handy person.
This versatile person gets involved in such diverse activities
as fixing a whirlpool, resurfacing racquet-sport couts, installing
carpeting, painting, doing basic HVAC work, building a room, etc. 19) Utility
Money Savers. Some
clubs are undergoing undergoing lighting retrofits, switching to gas,
purchasing water conservation systems, installing light sensors, etc. 20) Energy-Wasters.
Other clubs are focusing on energy wasters(leaks, vents,
sealing overhead doors, pool blankets) 21) Long
Distance Discounts. Some
clubs have switched to a re-seller for long distance service. 22) Automatic Response Systems.
Many clubs are putting in an automatic phone answering system
with voice mail. This
sorts the incoming calls and routes them.
Ideally, the system should limit the caller to 4 or less
options, initially, and should have a minimal opt-out rate. (the
cost of “telephone tag” in the U.S. last year was 302 lost hours
per employee per year.) 23) Real Estate
Taxes. Clubs continue
to achieve major real estate tax deductions (whether they own real
estate or help their landlord with their leased space) 24) Financing
& Banking Costs. Many
clubs find major benefits in refinancing their mortgages and
negotiating their banking fees. 25) Postal
Rates. Clubs are
working with the postal office to discover ways to change their way of
doing various mailings to take advantage of certain discounted postal
rates. 26) Collection
Of Delinquent Accounts. Many
clubs are improving their dunning systems to collect their member
accounts receivable more efficiently. 27) Desktop
Publishing Savings. Many
clubs use desk top publishing to a limited extent.
But many clubs are now finding that this software is so easy to
use, that they can expand their utilization of desktop publishing to
save on typesetting and design 28) Renegotiating
Leases. A few have
renegotiated their real estate leases and have found inaccurate
square-footage measurements or inapplicable common area
maintenance(CAM) charges.
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