How do I know if Users are Satisfied with my Onsite Center?

           

      A critical and often overlooked measure of effectiveness is to ask fitness center users what they think. Design a short survey to distribute, an online survey or an email survey. Ask current members to rate key aspects of your center, including hours of operation; cleanliness of studios, cardio areas, weight areas and locker rooms; class offerings; music/entertainment operations; and staff professionalism and helpfulness.

       A formal written survey like this should be conducted at least once a year to give you a good measure of how satisfied your members are. In addition, it is a good idea to have a suggestion box for members that is placed in a convenient location. Make sure staff members regularly check the suggestion box, and get back to members regarding their suggestions. Keep the lines of communication open. Having approachable staff is a great way to stay in touch with members, and know what id on their minds.                                                                                 

 

   By Jerry Noyce