Category Archives: Corporate Story

Branding a Gym Business

People purchase based on emotion. That’s why there are things like compulsive buying, brand loyalty and so on. That’s why your brand, the kind of image you are portraying to your clients, is so important. What does the name of your health club conjure in the minds of your potential clients? Is it positive or […]

Ask These 11 Questions Before You Buy Equipment For Your New Facility!

Ask These 11 Questions Before You Buy Equipment For Your New Facility! Whether you’re opening your first private personal trainer center or your fiftieth fitness mega-center, you’re undertaking a monumental task. From business plans and investor meetings to the nitty gritty of balancing the books there are a million facets that you need to oversee. […]

Are Your Treadmills Positioned For A Major Injury Lawsuit?

Are Your Treadmills Positioned For A Major Injury Lawsuit? Treadmill injuries and even deaths have been increasing in the news recently. The death of Facebook David Goldberg made national U.S. news after it was reported he died after he slipped on a treadmill and struck his head. A news story that should now be on […]

Building a Gym Membership Base by Participating in the Community

Building a Gym Membership Base by Participating in the Community   Low attendance is a major issue in any gym business, and one flaw that is obvious here is that some gym owners fail to show that they’re worth joining by sponsoring, participating or initiating community activities. But while it is important to build a […]

March Madness and Your Gym: How Buzzer-Beaters Bring Buzz to Your Business

  For one-day sporting events, the Super Bowl still reigns supreme. But for sustained drama, last-second shots and a David vs Goliath “anything can happen” mentality, there’s nothing like the annual NCAA Men’s Division I Basketball Championship. It’s called “March Madness” because 64 teams (once the play-in games are complete) have a shot to win […]

Corporate Fitness Centers: Great Motivation Tools & Much More

Corporate fitness centers are not only a great way for employees to get in shape – they’re also the perfect motivation tool as well. And if you work for an employer with a fitness center, consider yourself fortunate. Barely half of companies with “Wellness Programs” in place have on-site exercise facilities. In place of an […]