Buying Gym Equipment for a Health Club You’ve figured out the location for the gym and bought or leased the space. Now, you’re thinking what to furnish it with. There are just too many options on the market, and with more than hundreds of choices, you might be feeling overwhelmed; that you cannot decide well […]
People purchase based on emotion. That’s why there are things like compulsive buying, brand loyalty and so on. That’s why your brand, the kind of image you are portraying to your clients, is so important. What does the name of your health club conjure in the minds of your potential clients? Is it positive or […]
Corporate gyms may boost employee performance. Survey findings presented before the American College of Sports Medicine’s 52nd Annual Meeting in Nashville, Tennessee, revealed that workers who used their company gym were more productive and could get along better with colleagues during days that they exercised at their company gym. The said survey was conducted to […]
The History of Bodybuilding – The Greatest in Bodybuilding History (Could Be You) “The Father of Modern Bodybuilding,” Eugene Sandow, popularized bodybuilding in the late 19th century. He was an incredibly strong man and is known in the bodybuilding circles as the founders of physical aesthetics. And with his high profile and reputation in the […]
Ask These 11 Questions Before You Buy Equipment For Your New Facility! Whether you’re opening your first private personal trainer center or your fiftieth fitness mega-center, you’re undertaking a monumental task. From business plans and investor meetings to the nitty gritty of balancing the books there are a million facets that you need to oversee. […]
The Humble (but Amazing) Treadmill Beginnings You wont believe the history of the treadmill. From prisons to health clubs and home gyms, the treadmill is so ubiquitous that for it to have such a checkered past will leave you beyond confused. Well, if you’re ready to turn back time and get into the bottom […]
Getting Funding – Opening A Gym Business Your mind is filled with ideas, and it has conceptualized powerful methods of implementing them, but starting and sorting out the needs for opening a new gym business isn’t that easy. In fact, getting started with a health club business requires a hefty stack of hard cash. More […]
Selling Personal Training in Your Gym Isn’t it time your health club steps up a notch in terms of marketing your services? You’re a personal trainer who has established a new gym in your community and as part of that you’ve hired some additional personal trainers to come and join you in this endeavor. For […]
Are Your Treadmills Positioned For A Major Injury Lawsuit? Treadmill injuries and even deaths have been increasing in the news recently. The death of Facebook David Goldberg made national U.S. news after it was reported he died after he slipped on a treadmill and struck his head. A news story that should now be on […]
Building a Gym Membership Base by Participating in the Community Low attendance is a major issue in any gym business, and one flaw that is obvious here is that some gym owners fail to show that they’re worth joining by sponsoring, participating or initiating community activities. But while it is important to build a sense […]
