People purchase based on emotion. That’s why there are things like compulsive buying, brand loyalty and so on. That’s why your brand, the kind of image you are portraying to your clients, is so important. What does the name of your health club conjure in the minds of your potential clients? Is it positive or […]
Ask These 11 Questions Before You Buy Equipment For Your New Facility! Whether you’re opening your first private personal trainer center or your fiftieth fitness mega-center, you’re undertaking a monumental task. From business plans and investor meetings to the nitty gritty of balancing the books there are a million facets that you need to oversee. […]
Getting Funding – Opening A Gym Business Your mind is filled with ideas, and it has conceptualized powerful methods of implementing them, but starting and sorting out the needs for opening a new gym business isn’t that easy. In fact, getting started with a health club business requires a hefty stack of hard cash. More […]
Selling Personal Training in Your Gym Isn’t it time your health club steps up a notch in terms of marketing your services? You’re a personal trainer who has established a new gym in your community and as part of that you’ve hired some additional personal trainers to come and join you in this endeavor. For […]
Building a Gym Membership Base by Participating in the Community Low attendance is a major issue in any gym business, and one flaw that is obvious here is that some gym owners fail to show that they’re worth joining by sponsoring, participating or initiating community activities. But while it is important to build a sense […]
The Importance of Health Club Design It’s all in the psychology. Décor and design are important facets to consider when creating your gym. They can take you from an average, nothing special outfit to a high-end operation, designed to monetize every aspect of your business. It’s all in the psychology. As published in Optimal DSI, […]
Different Results From Different Cardio Equipment What do you need to know about cardio machines? Well, for starters, they all share one primary goal: raise your heart rate. An increased heart rate is indicative of several internal processes, but the results are an increased metabolic rate, weight loss, and increased endurance and stamina. No matter […]
Preventive Maintenance: Saving You Piles of Cash from Injury Claims Overexercising is not always the cause of gym injuries, poorly-maintained equipment is just as responsible. Your members have chosen your gym because of their goals, including working on a beach body, losing a few pounds, training for sports or improving function, but certainly, getting injured […]
10 Exercise Essentials a Home Gym Needs You have enough space and now you’re thinking on how to build a home gym. Admit it or not, many of us may be too busy to drive to the gym and back to our home just to exercise or train. Well, no wonder, people are now establishing […]
Choosing Where to Build Your New Gym You have been training for years and now you have been considering building your very own fitness center. But location is vital for this new business, as people, potential members, are more likely to select that health club nearest to their homes and the one that is more […]
